Doha: Qatar National Library (QNL) has revitalized its Children’s Library with the launch of a new mascot, ‘Ramly,’ inspired by Qatar’s desert fox.
Ramly, a friendly and curious character, enjoys making new friends, reading fascinating books, and imagining adventures with children at the QNL Children’s Library. The introduction of Ramly aims to create a welcoming and inclusive atmosphere for young readers, furthering the Library’s mission to engage children and families in early childhood education and literacy development.
Yesterday, over 300 children aged four to 11 gathered at the QNL Special Events Area to meet Ramly for the first time. The three-hour launch event included a variety of interactive activities designed to introduce children to the new mascot. These activities ranged from creative workshops, such as coloring and face painting, to hand puppet crafting and story writing.
The event aimed to foster a sense of community and belonging among children, allowing library staff to build positive relationships with youth through a friendly and approachable figure with which children can easily connect.
Research by the American Library Association indicates that mascots are effective tools for engaging young audiences. Libraries that use mascots often see increased attendance and participation in programs, particularly among children and families.
“We are committed to fostering a love of reading among our youth,” said Abeer Al Kuwari, Director of Research and Learning Services at Qatar National Library. “The launch of Ramly is a strategic step towards serving children, young adults, and families through programs tailored to our youngest visitors. Inspired by Qatar’s natural environment, Ramly is more than just a mascot; it is a key part of our mission to encourage early literacy. This initiative strengthens our Library’s role as a hub for inclusive and dynamic community engagement and learning.”
Ramly will also be featured in promoting children-oriented events, such as storytelling sessions and reading clubs, helping young readers develop a sense of ownership over the Library’s resources and programs.