HGC Global Communications, a prominent Hong Kong operator, has introduced the ‘Sunshine Hong Kong’ campaign. This initiative aims to alleviate the stress of the bustling public and foster a more connected society. As part of this campaign, HGC held its first event, HGC Shines Hong Kong Movie Day. Over 200 children with special educational needs (SEN) from Heep Hong Society and their parents attended a screening of the movie “Inside Out 2” at a local cinema.
The event served as a social adaptation activity. By attending with their family members, SEN children can gradually become accustomed to public spaces such as cinemas. HGC believes that this experience helps them develop social skills and build self-confidence, empowering them to engage more actively with the community.
For HGC Shines Hong Kong Movie Day, HGC enlisted dozens of volunteers, including summer interns, to provide on-site support. The seven Parents Resource Centres (PRCs) of Heep Hong Society also supported the event. After the movie screening, HGC representatives engaged the students in a discussion about the emotional themes and issues depicted in the film. This activity was designed to help the audience better understand different emotions and their significance.